This course is designed to introduce students to the role and importance of PR in dealing with the existing socio- economic and socio-political problems. The course examines application of basic public relations principles. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Students learn a range of methods for handling various events with respect to target audiences.
Course Catalogue
Course Code: MSJ 213 (New)
Course Name:
Principles of Public Relations
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 214 (New)
Course Name:
Convergence Communication 1
Credit Hours:
3.00
Detailed Syllabus:
This course teaches the fundamentals of storytelling in the Digital Age. Students will learn the basic processes, functions and skills of using various streams of communication—online, print, video and photography. They will also learn how to weave them together (hence the term, “convergence”) to convey information through images, text and graphics to today’s increasingly distracted and visual friendly audience. Students will have access to the computer and media lab for assignments.
Course Code: MSJ 215 (New)
Course Name:
Convergence Communication 2
Credit Hours:
3.00
Detailed Syllabus:
Building on the foundation of Convergence Communication I, this course will feature more advanced story-telling techniques, including interactivity and Web development. Students will focus on the finer points of text and image composition and the state of online journalism in Bangladesh. On completion of the course, students will know how to produce a web page, blog and multimedia contents in online that incorporates graphics, text and file sharing. The course is lab based.
Course Code: MSJ 220
Course Name:
Concepts of Journalism
Credit Hours:
3.00
Detailed Syllabus:
This course provides an understanding of journalism as a profession and covers the role and responsibilities of journalists, the evolution and development of the profession and detailed discussion on basic issues of covering news and writing news. Journalism practice in the different news media and newsroom environments is covered as well as the ethics of journalism, practical problems of newspaper production at home and abroad. This course also provides students with a basic idea of journalism as a profession along with background knowledge on the evolution of the press in Bangladesh.
Course Code: MSJ 221
Course Name:
Global Perspectives on Journalism
Credit Hours:
3.00
Detailed Syllabus:
The course will enable students to acquire knowledge about journalism from a global perspective. It will also help them compare and contrast journalism practice in different countries thereby setting a benchmark for journalism in Bangladesh. Students will familiarize themselves with key contemporary and global issues, especially how they relate to Bangladesh. The course will provide the analytical skills and techniques to make sense of these issues and assess the merits of different approaches, theories and practices.
Course Code: MSJ 221 (New)
Course Name:
Journalism and the Global Economy
Credit Hours:
3.00
Detailed Syllabus:
The course provides the history and development of the Bangladeshi economy and situates its position vis-à-vis the global economy. It also describes the impacts of geopolitical trends on the local economy. It proceeds with a discussion of the growth and development of business journalism in the country; stressing the importance of the field in an increasingly market-driven economy.
Course Code: MSJ 222
Course Name:
News Gathering and Reporting
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to help the students develop basic skills in writing news reports. Emphasis will be given on the techniques of gathering information and writing simple news stories including accident stories, obituary writing, news writing from press releases or hand outs and some local events including cultural events, festival, ceremonies and other citizenry events. Special emphasis will also be given on lead writing of both hard and soft news. A manual will be prepared and issued for class exercises.
Course Code: MSJ 231
Course Name:
New Media and Online Publication
Credit Hours:
3.00
Detailed Syllabus:
This course provides an introduction to the Internet and World Wide Web as an information and communication resource. Fundamental techniques of WWW authoring will be taught and will include file application and management, incorporation of graphics and the design of web pages, blog and online content. On completion of the course, students will know how to produce a web page, blog and multimedia contents in online that incorporates graphics, text and file sharing. The course is lab based.
Course Code: MSJ 231 (New)
Course Name:
Visual Communication
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This course explores the anthropology and sociology of the “image.” It demonstrates how images are used to construct and disseminate meanings in all societies for many purposes ranging from the religious, the political and the commercial reasons. A particular emphasis will be placed on the use of images for symbolic purposes, how they are perceived, circulated and decoded. Attention will also be paid to areas such as installations, make up and costumes.
Course Code: MSJ 232
Course Name:
Photojournalism
Credit Hours:
3.00
Detailed Syllabus:
Topics to be covered on this course include the history of photojournalism, the “news” photograph, how pictures are set up and selected and how the newspapers and magazines use photographs. In addition, the politics and ethics of photojournalism will be covered in depth, especially the ‘truthfulness’ of images? The role of photojournalism in covering the “front-line” such as war, conflict and social unrest will be addressed. The course will conclude with the consideration of the changing technology of photojournalism. The aesthetic analysis of photography, techniques of taking classic photographs, using photo lab, techniques of negative development and printing are another important focus of this course.