In a very competitive electronic media industry, a manager has a vital role to play in ensuring success. The course will focus on the tasks faced by a broadcast manager which include: program/production management; quality control; managing people, training evaluation; broadcast skills development; managing the budget; audience research; use of advanced technologies and planning. Students will also be introduced to the media landscape with regards to globalization, media law, new technologies and solutions to meet the challenges.
Course Catalogue
Course Code: MSJ 11601
Course Name:
Broadcast Management
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 11602
Course Name:
Publication Management
Credit Hours:
3.00
Detailed Syllabus:
This course will provide students sufficient knowledge of how to run/manage a publication business efficiently. The main focus will be on how a manager of publication designs his workload to upgrade performance of the company. In so doing, the course will explore the following topics: creation of technical documents; coordinating supervising the teams of writers, editors, illustrators; developing organizational style guides; controlling the budget; negotiating with the vendors and other related topics.
Course Code: MSJ 11603
Course Name:
International Communication
Credit Hours:
3.00
Detailed Syllabus:
The means of communication are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalized media, comparing and contrasting genres, modes of news presentations, popular music industries and patterns of consumption. These will have implications on how local organizations undertake strategic communication and integrated marketing communication.
Course Code: MSJ 11604
Course Name:
Seminar in Visual Communication
Credit Hours:
3.00
Detailed Syllabus:
This course explores the anthropology and sociology of the “image.” It demonstrates how images are used to construct and disseminate meanings in all societies for many purposes ranging from the religious, the political and the commercial reasons. A particular emphasis will be placed on the use of images for symbolic purposes, how they are perceived, circulated ‘B’ and decoded. Attention will also be paid to fleas such as installations, makeup and costumes.
Course Code: MSJ 11605
Course Name:
Seminar in Screenwriting
Credit Hours:
3.00
Detailed Syllabus:
This course discusses the process of developing a story for fiction. Students will learn about story elements and the art and craft of translating an idea into a final script. A worldwide recognized structure of film story will be discussed. The course will also focus on the principles of modern dramaturgy.
Course Code: MSJ 11606
Course Name:
Seminar in Film Management
Credit Hours:
3.00
Detailed Syllabus:
This course focuses on defining the various roles of producing, as well as an overview of the production infrastructure as it relates to the industry. Film Management will also focus on the preproduction process; students will learn how to plan and prepare for a shoot, including brainstorming and creative development, casting, assembling crew positions, and location scouting. Film business and strategy planning for public screening is another focus for this course.
Course Code: MSJ 11607
Course Name:
Seminar in Filmmaking
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to give the students an introduction to the filmmaking process. Hence, on this filmmaking course, with our Film making seminar classes students will receive a comprehensive introduction to the technical aspects of film equipment and processes. It is expected that hints, tips and practical applications of the key physical and aesthetical aspects of filmmaking will equip the students with confidence and knowledge. It will help them to be a problem solver in the film making process. Also students will learn the techniques to lead a team.
Course Code: MSJ 11611
Course Name:
Thesis Proposal Preparation
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to integrate the knowledge and skills learned Preparation from previous research courses: Communication Research (chapter 1), Communication Theories (chapter 2/3) and Research Methodology (chapter 4). Students are expected to put together a research proposal under his/her supervisor. They will present their proposal before a panel of scholars and/or professionals.
Course Code: MSJ 11612
Course Name:
New Media and Management
Credit Hours:
3.00
Detailed Syllabus:
This course introduces students to the concept of digital culture. The influence of the new media technologies based on the digital encoding of information is pervasive. It touches upon virtually every aspect of modern life, in virtually all cultures. In order to understand the phenomenon, student will be introduced to medium based theory, which provides both the context for understanding as well the critical methods required and is derived from the work of theorists such as Harold Innis and Marshall McLuhan. On the conclusion of the course, students will have a greater appreciation of the information revolution as it relates to Bangladeshi organizations.
Course Code: MSJ 11621
Course Name:
Communication Policy-making & Planning
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to make students capable of writing a communication policy brief. They will learn about the key ingredients of an effective policy brief: evidence, policy context, and engagement. Students will learn how to design persuasive messages and understand why a policy brief works as an effective communication tool.