This course covers in detail all communication concepts and definitions including the scope and purpose of human communication; the processes of communication and basic models of communication and nonverbal communication. The contexts and levels of communication: intrapersonal, interpersonal, group, organisational and mass communication; functions of communication: psychological and sociological perspectives; interpersonal relationship: self-disclosure and Johari window, transactional analysis are also covered. Group and organizational communication—nature and types; mass communication: factors affecting mass communication and mass media; perspectives of mass communication, uses and effects of media: media uses and gratifications, media and socialization; Internet as mass medium; gender and mass media.
Course Catalogue
This course provides an overview of important human communication concepts, models and theories at the levels of intrapersonal, interpersonal, group, organizational, mass and computer mediated. It likewise introduces the three main communication perspectives – positivist, interpretive and critical – and selected communication fields – public relations, popular communication, interpersonal communication, mass communication, intercultural communication, communication and technology, development communication, political communication and others.
The course enables students to appreciate, understand and apply various research designs, methods and techniques as applied in Communication. It places equal emphasis on qualitative and quantitative research methods. It likewise provides exercises on data generation techniques such as formulating questionnaires/interview guides, conducting in depth interviews and facilitating focused group discussions. Lastly, the course prepares learners how to analyze and interpret data.
English for the Media, unlike any other English writing, has a different kind of rhythm. Students will be able to learn that rhythm and express themselves effectively. Building journalistic vocabulary is one of the major components of the course. Students will then be taught how to write to express, and not to impress. Learning the art and technique of journalistic writing will help students get jobs in newspapers, magazines, public relations, advertising and publishing industries. Many NGOs also look for graduates with effective communication skills in written English. The course will help develop these skills.
Communication majors will be taught to appreciate the language of figures and numbers, which add special value to any message or report. This course will cover the use of numbers in media, including journalism and public relations, and serve as a refresher on how to perform basic calculations to find fractions, ratios, averages and basic survey techniques. Students will also be taught to analyze simple government and corporate reports.
The course will also offer an overview of history of the media in Bangladesh from its inception. This will entail a study of the greater Bengali media based in Kolkata as well as post-Independence. The course will focus on the development of the newspaper industry in this country since 1947, the introduction of television, the changing nature of radio in Bangladesh and the national film industry. The course will conclude with an evaluation of the impact of the new media on the local media and the rise of citizen journalism.
This course introduces students to the fundamentals of research with emphasis on practices in the field of communication. This course is designed to help students conceptualize their research topic. Students will learn how to write chapter one of their thesis which may include introduction, background, rationale, objectives, hypothesis, statement of the problem, scope and delimitation, importance/significance, and definition of the terms.
Strategic communication is defined as the systematic planning and realization of information flow, media development and image management in the long term. It provides the critical link between stakeholders and organizations. The course investigates what works, what doesn’t and why vis-a-vis strategic communication. Students will analyze cases and appreciate the importance of communication appropriate in reaching an organization’s long term goals.
The course discusses marketing communication tools utilized for selling products or services of a company. Due to a more competitive business situation, marketing communication tools have taken shape in terms of developing corporate image, reputation and brand. Students will analyze and critique IMC strategies in Bangladeshi organizations.
The course tackles the more common and popular communication theories in the field. It also provides a taxonomy or classification of communication theories and concepts. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. Under this course, students will learn how to appreciate, search and write review of related studies/literature. Moreover, they will learn how to develop a study framework. This course is designed to make students capable of writing chapters 2 and 3 of their thesis.