In a rapidly developing consumer society—which is geared by the diffusion of ideas, products and services—persuasion is one of the fundamental areas of communication. For an effective persuasion one needs to understand the audience and client’s socio-cognitive background and needs besides mastering the principles, techniques and art of persuasion. This course teaches the methods of critical thinking and logic by using relevant concepts and theories from philosophy, psychology, sociology and information science.
This course expands upon the processes of multimedia production taught earlier. It provides an overview of the multimedia processes required for authoring and introduces students to the most recent authoring packages, which they will learn to apply. On completion of the course students will be able to produce an offline product as well as an on-line website that build upon the skills taught within the course.
In this course, students will be introduced to a range of skills necessary for the production of TV programs. These include research, program development, scheduling, camera placement and movement, editing and post-production. On completion of the course students, will produce a short program for public screening.
The course traces the development of a number of communication technologies and examines their collective and cumulative influence on society and culture. At the same time the unit looks at how social uses of technology shapes development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. In order to give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies. Wherever possible the analysis will be applied to the local Bangladeshi context.
This course is designed to give the students an overview of different media organizations, their respective structures and management functions. The course will cover workflow of film industry, advertising industry, public relations, newspaper industry and television. Media management in the context of company’s mission and goals, planning and decision making, marketing perspective, promotion and sales and financial management will be discussed in this course.
All media are produced and consumed in a social context. This course looks at a number of contexts including the market place, the home, and the cinema to examine how audiences are constructed. In addition, the significance of national differences in decoding messages is assessed. The purpose of contextual analysis is twofold. In the first place, it shows how audiences make sense of media messages. In the second, it shows the importance of culture to the process of making meaning from messages. This leads to an understanding of cross-cultural communication.
The course provides students with an introduction to Internet technology and its applications to journalism. The course places an emphasis on the practical aspects of Internet news gathering, editing processes for downloaded material, electronic sub-editing and editing, an introduction to web development, techniques of publishing on-line editions of newspapers and other publications. In order to conduct the practical aspects of the course, students will have access to the media and computer labs. The state of on-line journalism in Bangladesh and the Internet as an alternative medium will be discussed in detail in this course.
The media are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalised media, comparing and contrasting TV genres, modes of news presentation, popular music industries and patterns of consumption. It will also examine in depth the role of transborder broadcasting technologies such as satellites and the WWW in order to assess their influence in creating a global media. Particular attention will be paid to Bangladesh’s place in this new world order of broadcasting.
The course is designed to develop the skills of editing and translation of English reporting genres and styles to Bangla and vice versa. Emphasis will be given on both the practical and theoretical aspects of editing. The practical aspects will cover the re-writing of copy, translation, headline writing, condensation of headlines, proofreading, news scheduling and news treatment. Students will also be asked to do content analysis of national dailies as project work in this course. The course is also designed to help the students develop some of the skills needed for sub-editing. The focus will be on copy-editing, translation and foreign story re-writing.
This course is designed to help students specialize in economic and financial reporting. In this course, emphasis will be given on the emergence of this type of reporting, specific writing styles, its sources of information and data, presentation of reports and the analysis of current trends in economic reporting in Bangladesh and the outside world. Apart from reporting and news-writing related concepts, students will address significant economic issues and study the composition of different types of economic institutions so as to understand better the nature of the subject they are dealing with.