MSJ 11603

Course Code: MSJ 11603
Course Name:
International Communication
Credit Hours:
Detailed Syllabus:

The means of communication are increasingly organized, distributed and consumed on a global basis. This course examines closely the conditions of the globalized media, comparing and contrasting genres, modes of news presentations, popular music industries and patterns of consumption. These will have implications on how local organizations undertake strategic communication and integrated marketing communication.