Communication campaigns affect us every day. Whether in public relations, advertising, integrated marketing communication, health communication or political campaigns; and whether they promote products, behaviors or ideas, all well-planned campaigns have objectives and goals. In this course, students will sharpen their perspectives on campaign goals from two perspectives: that of campaign planners and that of critical consumers of campaign information.
Course Catalogue
Course Code: MSJ 11622
Course Name:
Communication Campaigns
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 11631
Course Name:
Thesis Writing 1
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11632
Course Name:
Thesis Writing 2
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11632
Course Name:
Thesis Writing 2
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 11633
Course Name:
Thesis Writing 3
Credit Hours:
3.00
Detailed Syllabus:
This course include a systematic investigation of a defined research questions and results in a piece of original research presented by the means of thesis and production project. The thesis/production will be presented before a panel of scholars and/or professionals.
Course Code: MSJ 201 (New)
Course Name:
English for Media
Credit Hours:
3.00
Detailed Syllabus:
Students will to learn the rhythm and express themselves effectively in English. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write English using different media forms such newspapers, magazines, public relations, advertising and publishing industries.
Course Code: MSJ 202 (New)
Course Name:
Bangla for Media
Credit Hours:
3.00
Detailed Syllabus:
Students will to learn the rhythm and express themselves effectively in standard Bangla. Building journalistic vocabulary is one of the major components of the course. Students will know how to speak, read and write standard Bangla using different media forms such newspapers, magazines, public relations, advertising and publishing industries.
Course Code: MSJ 203 (New)
Course Name:
Communication and Technology
Credit Hours:
3.00
Detailed Syllabus:
The course traces the development of communication technologies and examines their collective and cumulative influence on society and culture. The course also looks at how the social uses of technology shape the development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. To give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies.
Course Code: MSJ 205
Course Name:
Development Communication and Advocacy
Credit Hours:
3.00
Detailed Syllabus:
The course addresses the major concepts of development communication, the different types and techniques of development support communication, the diffusion of innovation, role of communication in the areas of development particularly in agriculture, health and community development issues, planned strategy for development support communication, campaign designing, media advocacy and strategic use of the mass media and indigenous and alternative media and social implications of new communication technology and the use of indigenous communication systems for social change. The distinction between ‘top down’ and ‘bottom up’ approaches to development communication will also be covered in the course.
Course Code: MSJ 210
Course Name:
Multimedia Production
Credit Hours:
3.00
Detailed Syllabus:
This course provides an introduction to multimedia and digital technologies. It focuses on the various technologies associated with the production and delivery of multimedia products, including the hardware needed and the software used in the production. In addition, students will examine the various developmental processes required in the production of multimedia. The course has a practical orientation and instruction is lab based.