This course offers an understanding on the nature, functions and uses of mass communication in society. It includes the study of mass media audiences, mass media feedback system, impact of mass media, media and ethics, media access and pressure groups, media and politics, media and government, media and religion, media and women, media and business, mass media and culture, violence and media. It will conclude with a consideration of the media as the new public sphere. The course also provides students with solid background in mass communication theory in order for them to carry out research work in the field of mass media.
Course Catalogue
Course Code: MSJ 241
Course Name:
Approaches to Film Studies
Credit Hours:
3.00
Detailed Syllabus:
The course introduces students to the study of film, its history and aesthetics and their application to individual films and film movements. Students will become acquainted with basic elements, terminology and theories of critique and inquiry in film studies. These include genre theory, auteur theory, semiotics of film and the analysis of form as opposed to content. More than an overview, the goal is to train students to view films critically and with an informed awareness. Readings as well as screenings will be required.
Course Code: MSJ 241 (New)
Course Name:
Interpersonal and Intercultural Communication
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This course is divided into two parts. The first part is on interpersonal communication, which focuses on providing learners the necessary skills for effective interpersonal communication – person to person. These include techniques in message production, relationship building, interpersonal adaptation and impression management. The second part is on intercultural communication, which explores communication skills, models and theories in a cross cultural context, particularly on how different cultures filter experience through their own understandings of time, space, conventions, structures, verbal and non verbal communication.
Course Code: MSJ 301
Course Name:
Video Communication I
Credit Hours:
3.00
Detailed Syllabus:
In this course students will learn about the aesthetic and technical elements at work in video. The course includes the development of video as a filmmaking medium, the characteristics of video, the uses of video as an audiovisual communication medium and video as a broadcast and non-broadcast medium. Basic skills include scripting, recording/shooting, camera operation, lighting, sound recording, editing and mastering the core elements of video production will be covered. Extending video communication to social experience and development from video camera works to video editing, will complete the course.
Course Code: MSJ 301 (New)
Course Name:
Critical Thinking and Logic
Credit Hours:
3.00
Detailed Syllabus:
In a rapidly developing consumer society—which is geared by the diffusion of ideas, products and services—persuasion is one of the fundamental areas of communication. For an effective persuasion one needs to understand the audience and client’s socio-cognitive background and needs besides mastering the principles, techniques and art of persuasion. This course teaches the methods of critical thinking and logic by using relevant concepts and theories from philosophy, psychology, sociology and information science.
Course Code: MSJ 302
Course Name:
Advanced Multimedia Production
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This course expands upon the processes of multimedia production taught earlier. It provides an overview of the multimedia processes required for authoring and introduces students to the most recent authoring packages, which they will learn to apply. On completion of the course students will be able to produce an offline product as well as an on-line website that build upon the skills taught within the course.
Course Code: MSJ 303
Course Name:
TV Production Skills
Credit Hours:
3.00
Detailed Syllabus:
In this course, students will be introduced to a range of skills necessary for the production of TV programs. These include research, program development, scheduling, camera placement and movement, editing and post-production. On completion of the course students, will produce a short program for public screening.
Course Code: MSJ 305
Course Name:
Media, Technologies and Society
Credit Hours:
3.00
Detailed Syllabus:
The course traces the development of a number of communication technologies and examines their collective and cumulative influence on society and culture. At the same time the unit looks at how social uses of technology shapes development and application of the technology in question. The dialogic nature of the course encourages comparative analysis across history and cultures. In order to give shape to the course, the emphasis will be on the rise of literacy, the impact of printing and the electronic media, and concludes with an examination of the new digital technologies. Wherever possible the analysis will be applied to the local Bangladeshi context.
Course Code: MSJ 306
Course Name:
Media Management
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to give the students an overview of different media organizations, their respective structures and management functions. The course will cover workflow of film industry, advertising industry, public relations, newspaper industry and television. Media management in the context of company’s mission and goals, planning and decision making, marketing perspective, promotion and sales and financial management will be discussed in this course.
Course Code: MSJ 307
Course Name:
The Social Context of Media
Credit Hours:
3.00
Detailed Syllabus:
All media are produced and consumed in a social context. This course looks at a number of contexts including the market place, the home, and the cinema to examine how audiences are constructed. In addition, the significance of national differences in decoding messages is assessed. The purpose of contextual analysis is twofold. In the first place, it shows how audiences make sense of media messages. In the second, it shows the importance of culture to the process of making meaning from messages. This leads to an understanding of cross-cultural communication.