The course provides the history and development of the Bangladeshi economy and situates its position vis-à-vis the global economy. It also describes the impacts of geopolitical trends on the local economy. It proceeds with a discussion of the growth and development of business journalism in the country; stressing the importance of the field in an increasingly market-driven economy.
Course Catalogue
Course Code: MSJ 341 (New)
Course Name:
Strategic Public Relations
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ 342
Course Name:
Advertising
Credit Hours:
3.00
Detailed Syllabus:
In this course, advertising concepts, definitions and the historical development stages of the industry are examined. The role of advertising in the marketing communication process and the new dimension of advertising will be defined. The advertising course also offers students the basic advertising techniques within communication process and marketing mix. It aims to introduce different types of advertising, advertising media, sales promotion, sponsorship and exhibitions models for analysis and the planning, executing and evaluation of an advertising process. Course includes preparation and presentation of an advertising campaign.
Course Code: MSJ 342 (New)
Course Name:
Public Relations Research
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
The course explains how to pursue business stories – sourcing for leads, developing business contacts, obtaining information from government and businesses, internet and live sources, and covering business beats such as finance, property, telecommunications, retail and the like. It also discusses investigative techniques in business journalism.
Course Code: MSJ 343 (New)
Course Name:
Media Relations
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
Media relations generally involve five media: newspapers, magazines, radio, television and online. This course discusses those activities that involve working directly with persons responsible for the editorial (news and features), public service and sponsored programming products of mass media. It discusses media handling theories used in the field of public relations, the advantages of publicity, planning publicity campaign, understanding the media, press interviews, managing a crisis, media evaluation – enabling students to appreciate the relevance of theory to everyday life and in the work place.
Course Code: MSJ 344 (New)
Course Name:
Internal Communication
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
This course deals with the internal publics of the institution. It is designed to help students learn about how communication takes place in an organizational setting – how an organization utilizes communication to achieve certain goals and how communication in an organization influences an organization’s goals. The course will examine strategies for effective upward, downward and sideward communication.
Course Code: MSJ 345 (New)
Course Name:
Created Private Media
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to underscore the importance of created private media – the media for specialized and focused audience. With an emphasis on in-house journals, audio visual and online media products, the course also discusses other created private media such as educational literature, spoken words, seminars, conferences, company events and private exhibitions.
Course Code: MSJ 346 (New)
Course Name:
Speech Writing and Public Speaking
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:
The course aims to provide students the essentials in public speaking including speech preparation, structure, delivery and the use of body language. It is essential that students understand the importance of public speaking in the practice of Public Relations since practitioners are required to write and present speech every so often and for a variety of purposes.
Course Code: MSJ 401
Course Name:
Copywriting
Credit Hours:
3.00
Detailed Syllabus:
This course will focus on the basics of writing good copy that gets the consumers’ attention. Students will be introduced to selecting the right techniques, interviewing techniques, creative thinking, the design and layout of newsletters, tools for editing and proof reading. Students will also be shown how to evaluate the effectiveness or non-effectiveness of an advertisement. On completion of the course, students will gain a greater understanding of the special requirements and planning required for writing long forma pieces as well as appreciate the level of intensity and effort required to write well, whether for advertising, design, or in real life.
Course Code: MSJ 401 (New)
Course Name:
Development Communication
Credit Hours:
3.00
Detailed Syllabus:
The course addresses the major concepts of development communication, the different types and techniques of development support communication, the diffusion of innovation and role of communication in the areas of agriculture, health and community development. Moreover, the course will discuss campaign designing, media advocacy and the strategic use of the mass, indigenous and alternative media. The course will look into the various approaches in development communication – media-centered, participatory, ICT-oriented and knowledge-based.
Course Code: MSJ 402 (New)
Course Name:
Ethics in Media and Communication
Credit Hours:
3.00
Detailed Syllabus:
This course will introduce students to the study of ethical issues in the media and communication. Students will develop an understanding and appreciation of these issues and the ability to analyze the important ethical issues involved with the mass media and communication industry of Bangladesh as well as in the world. Issues to be dealt with include sensationalism, yellow journalism, corruption, contempt of court and the protection of sources of information. It will also tackle the code of ethics for journalists, researchers, media and public relations professionals.