This course will focus on the basics of writing good copy that gets the consumers’ attention. Students will be introduced to selecting the right techniques, interviewing techniques, creative thinking, the design and layout of newsletters, tools for editing and proof reading. Students will also be shown how to evaluate the effectiveness or non-effectiveness of an advertisement. On completion of the course, students will gain a greater understanding of the special requirements and planning required for writing long forma pieces as well as appreciate the level of intensity and effort required to write well, whether for advertising, design, or in real life.
