MSJ 342 (New)

MSJ 342 (New)

Course Code: MSJ 342 (New)
Course Name:
Public Relations Research
Prerequisite:
Credit Hours:
3.00
Detailed Syllabus:

The course explains how to pursue business stories – sourcing for leads, developing business contacts, obtaining information from government and businesses, internet and live sources, and covering business beats such as finance, property, telecommunications, retail and the like.  It also discusses investigative techniques in business journalism.