MSJ 306

Course Code: MSJ 306
Course Name:
Media Management
Credit Hours:
Detailed Syllabus:

This course is designed to give the students an overview of different media organizations, their respective structures and management functions. The course will cover workflow of film industry, advertising industry, public relations, newspaper industry and television. Media management in the context of company’s mission and goals, planning and decision making, marketing perspective, promotion and sales and financial management will be discussed in this course.