This course offers a variety of critical approaches to the analysis of media texts. Texts dealt with include film, television, magazines, e-zines, CD covers, advertising, photography and newspapers. A number of key theoretical concepts are introduced and explored in depth. These include semiotics, structuralism, post-structuralism, postcolonialism, narrative theory and ideology. On completion of the course students, will be able to read texts critically and at the same time write their own critical texts analyzing the modern mass media.