These courses prepare students for future professional career in at least three communication fields through practical experiences. Students are required to produce implementable communication projects according to the need of the organization they work for. Outputs of the courses include (but not limited to) documentary, policy paper, SBCC campaign, strategy paper, etc.
Course Catalogue
Course Code: 00310546235/ MSJ 6235
Course Name:
Professional Development 2
Credit Hours:
3.00
Detailed Syllabus:
Course Code: 03140123162 / MSJ3162
Course Name:
Communication Approaches for C4D
Credit Hours:
3.00
Detailed Syllabus:
This course helps students learn about different communication approaches used in design and implement interventions in Communication for Development (C4D) and their evolution. Through readings, interactive discussions and debates, case studies, and project works, students will develop/enhance their knowledge and skills on formulating evidenced-based intervention designing, especially the art of informed decision-making on selection of the approach(es) based on the context.
Course Code: 03140546121/ MSJ 6121
Course Name:
Communication Policy Making and Planning
Credit Hours:
3.00
Detailed Syllabus:
This course is designed to make students capable of writing a communication policy brief. They will learn about the key ingredients of an effective policy brief: evidence, policy context, and engagement. Students will learn how to design persuasive messages and understand why a policy brief works as an effective communication tool. In order to earn enough proficiency in policy matters, students need to understand it at three different but interconnected phases. Phase one would provide students with an ample theoretical discussion about policy issues from a research context. Phase two would enable them to learn and critique the formulation of several important media policies of Bangladesh. In phase three, students will learn to write a policy brief for a designated audience on a given topic.
Course Code: 03140546126/ MSJ 6126
Course Name:
Social Media Management
Credit Hours:
3.00
Detailed Syllabus:
This course offers a framework to unlock the features of social media and its rise, addressing some crucial threads such as the change in communication strategy, audience attitude, and access to information concerning consumers and brands. It enhances students’ knowledge of the gamut of social media, enabling them to understand advocacy and mobilization, marketing, and branding through social media from a communication strategist’s standpoint.
Course Code: 03210123251 / MSJ3251
Course Name:
Mobile Journalism
Credit Hours:
3.00
Detailed Syllabus:
The course teaches students the reporting and production process and techniques of mobile journalism. The course will discuss how this newest form of journalism is different from the traditional forms, how global adoption of mobile has influenced and changed journalism and how to prepare for the future of the media and life in a mobile-first world, i.e. what knowledge and skills they need to work with this form. Through different activities including classroom activities (lecture, presentation, discussion and debates, writing) and field visits, the students will acquire/enhance their knowledge and skills necessary to use their phones for audio, image, and video capturing and editing, reporting, script writing, live reporting, and distributing through websites and/or social media.
Course Code: 03210545221/ MSJ 5221
Course Name:
Communication Theories
Credit Hours:
3.00
Detailed Syllabus:
The course is about understanding the roles and functions of theory in studying communication. It discusses the early theories of communication as well as the current theories. Under this course, students will learn how to appreciate, search, and write review of related studies/literature.
Moreover, the students will learn how to develop a study framework and operational definitions. This course is designed to make students capable of writing chapter 2 of their thesis.
Course Code: 04210124101 / MSJ4101
Course Name:
Media and the Law
Credit Hours:
3.00
Detailed Syllabus:
This course aims to teach students media, law, legal rights as well as obligations. Students will be able to learn how to publish information without violating defamation and invasion of privacy, how to gather information to avoid legal and/or ethical trouble, and how to deal with different orders. Besides, this course will examine how to steer the digital space of contemporary journalism and focus on different laws, policies, and best practices in the use of photographs and other copyrighted works. This is not such a course that would prepare students to practice law directly. Also, this course will help students to understand when and how to call on legal help.
Moreover, this course will explore the enticements of unethical practices and the consequences of giving into those enticements. Furthermore, this course will focus on the impact of the internet on the practice of journalism and other creative fields and how new communications technologies are regulated today. In addition, this course will also explore the journalistic practice of media laws in different countries specially in Bangladesh. Overall, this course aims to give students the necessary legal framework of their rights and responsibilities as journalists.
Course Code: BUS3101
Course Name:
Human Resource Management
Credit Hours:
3.00
Detailed Syllabus:
The aim of this course is to provide an understanding of the theories, concepts, and practices as they relate to the HR functions in any organization. Topics of the course include Introduction to Human Resource Management; Human Resource Strategies and Policies; Forecasting Personnel Needs; Complying with laws; Types of employment interviews; Training and Development; Motivation; Defining the Employees’ Goals and Work Standards; Competitive Strategies; Corporate Policies; and Compensation
Course Code: BUS4183
Course Name:
Brand Management
Credit Hours:
3.00
Detailed Syllabus:
The aim of this course is to develop an in-depth understanding of the psychological aspects of consumers’ awareness, preference, and loyalty to brands is vital in developing strategies for long-term company growth. Topics of the course include Introduction To Brand and Brand Management; Customer-Based Brand Equity; Brand Knowledge Structures; Choosing Brand Elements to Build Brand Equity; Designing Marketing Programs to Build Brand Equity; Integrating Marketing Communications to Build Brand Equity; Leveraging Secondary Brand Associations; Introducing and Naming New Products; and Managing Brands Over Time.
Course Code: MSJ3233/0211-012-3233
Course Name:
TV Infotainment Production
Credit Hours:
3.00
Detailed Syllabus:
This course focuses on helping students acquire a range of skills necessary to produce TV programs. These include research, program development, scheduling, camera placement and movement, editing and post-production. This course also will cover basic production design skills such as sets and costumes. As part of the course requirements, the students will produce a short program for public screening wherein they will work cooperatively with clearly defined production roles.