This course is designed to introduce students, who are interested in pursuing their carrier in the public relations field (PR), to the role and importance of PR in dealing with the existing economic and political problems. The course examines application of basic public relations principles through the case history method. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Special attention is given to managing crises, including consequences of unforeseen emergencies and disasters. Students learn a range of methods for handling various events with respect to target audiences.
