The course addresses the major concepts of development communication, the different types and techniques of development support communication, the diffusion of innovation, role of communication in the areas of development particularly in agriculture, health and community development issues, planned strategy for development support communication, campaign designing, media advocacy and strategic use of the mass media and indigenous and alternative media and social implications of new communication technology and the use of indigenous communication systems for social change. The distinction between ‘top down’ and ‘bottom up’ approaches to development communication will also be covered in the course.
