MSJ 11622

Course Code: MSJ 11622
Course Name:
Communication Campaigns
Credit Hours:
Detailed Syllabus:

Communication campaigns affect us every day. Whether in public relations, advertising, integrated marketing communication, health communication or political campaigns; and whether they promote products, behaviors or ideas, all well-planned campaigns have objectives and goals. In this course, students will sharpen their perspectives on campaign goals from two perspectives: that of campaign planners and that of critical consumers of campaign information.