MKT 603

Course Code: MKT 603
Course Name:
Personal Selling and Sales Force Management
Prerequisite:
All major core courses
Credit Hours:
3.00
Detailed Syllabus:

This course covers professional selling practices and philosophies, and provides an introduction to the basic activities of sales management: training and recruitment, performance evaluation, sales force compensation, budgeting, time and territory management. Personal selling skills including developing and qualifying prospects, creating a sales presentation, closing techniques and servicing the sale, will be covered. Sales ethics, account relationship management and aspects of motivating sales force will also be included.