The course aims to provide students the exposure to the fundamental marketing concepts and thus help them learn the ‘language’ of marketing. It will relate to understanding the application of marketing theories, concepts and practices as they relate to the management of the marketing function in today’s world. Some core objectives of this course are - to build knowledge, understanding, and skills in the analysis of marketing problems; enable the development and implementation of marketing strategies as well and sharpen decision-making skills by making and defending marketing decisions in the context of realistic problem situations.
