Digital cinematography provides a cost-effective and increasingly sophisticated means of visual story telling. This course familiarizes students with the technical capacity of digital cameras for lighting, filtration, picture manipulation, high definition and special effects, among other features. Students apply the principles of lighting and composition using the digital camera to create mood and atmosphere in their productions.
Course Catalogue
Course Code: MSJ3231/0211-012-3231
Course Name:
Digital Cinematography
Credit Hours:
3.00
Detailed Syllabus:
Course Code: MSJ3232/0211-012-3232
Course Name:
Digital Post Production
Credit Hours:
3.00
Detailed Syllabus:
The course builds upon the knowledge and skills of basic digital cinematography. It is a practical course wherein students learn post-production skills such as non-linear digital editing, sound mixing and music effects. Students will be expected to learn computer software and sound equipment, as well as understand basic theories.
Course Code: MSJ3242/0211-012-3242
Course Name:
Created Private Media
Credit Hours:
3.00
Detailed Syllabus:
The course is designed to underscore the importance of created private media – the media for specialized and focused audience. With an emphasis on in-house journals, audiovisual and online media products, the course also discusses other created private media such as educational literature, spoken words, seminars, conferences, company events and private exhibitions. Special emphasis is given on developing/enhancing knowledge and skills of basic audiovisual production techniques, to enable students as a good negotiator between organizations and production peoples.
Course Code: MSJ4131/0211-012-4131
Course Name:
Documentary Production
Credit Hours:
3.00
Detailed Syllabus:
This course is the culmination of the Digital Film and TV Production concentration. Students are expected to work cooperatively in clearly defined production roles. The production format is video. In this course students will gain knowledge and practice in different stages of a non-fictional video making process.
Course Code: MSJ4132/0211-012-4132
Course Name:
Fictional Narrative Production
Credit Hours:
3.00
Detailed Syllabus:
This course is an intermediate aesthetic and technical production course in short-form fictional narrative production. Through screenings, discussions, readings, and creative production projects, students will explore the collaborative process of narrative filmmaking and the conventions of the fiction form. This course builds on the skills and knowledge obtained in the earlier production courses. Students work independently and collaboratively on the production of short media projects using video and digital technologies that provide project-driven experience in the disciplines of writing, producing, directing, camera work, sound, and editing.
Course Code: MSJ4141/0211-012-4141
Course Name:
Advertising
Credit Hours:
3.00
Detailed Syllabus:
The course introduces the students with the basics of advertising including the concepts, definitions and historical development of the industry. Alongside it discusses the communication theories related to persuasive communication, the role of advertising in marketing communication process and the emerging trends in advertising. The course also introduces the students to different types of advertising, advertising techniques and media, sales promotion, sponsorship and the planning, executing and evaluation process of an advertising campaign. The course also engages students in hands-on training. They design advertising campaigns that include a media-mix of print, radio, TV and social media, and write/produce necessary contents for the campaign.
Course Code: MSJ4161/0211-012-4161
Course Name:
Entertainment Education for C4D
Credit Hours:
3.00
Detailed Syllabus:
This course is expected to provide sufficient knowledge to coordinate the overall communication of the community governance project, identify avenue to convey the current messages of the development project for community, real understanding of the project and escape from misinterpretations and doubt, to widen the ability of entertaining of the various social groups as a way of education, to motivate for the community development and to make more participation and cooperation for the community development.
It is expected that students will learn the grassroot participatory methods’ application for various C4D program targeted for rural and marginal community.
Course Code: MSJ5231/0321-054-5231
Course Name:
Research Methodology
Credit Hours:
3.00
Detailed Syllabus:
The course examines the logic behind the quantitative and qualitative methods researchers use in solving research problems. This course helps students to learn and devise appropriate methods and strategies for their research projects those they have already conceptualized in previous semesters.