Basic concepts of statistics; Sampling methods and central limit theorem; Estimation and confidence interval; One-sample tests of hypothesis; Two-sample tests of hypothesis; Linear regression and correlation; Multiple regression and correlation; Analysis of variance; Non-parametric methods: Chi-square applications; Statistical quality control; Index numbers; Time series and forecasting; Decision theory; Applications of Megastat, SPSS, and MINITAB.
Role of communication in business organization; Communication process; Perception and reality; Filter of the mind; Use of visual aids in communication; Barriers to effective communication; Principles of business writing; Qualities of effective business correspondence; Business letters, e-mails, and memorandum; Job application and résumé writing; Report writing and presentation; Public speaking and oral communication; Listening.
Marketing: definition and theories; Strategic planning and marketing; Information for marketing decisions; Understanding consumers; Target market strategy, Product planning: conception and development of new products, branding, and packaging; Distribution strategies; Promotion Planning: advertising, personal selling, sales promotion, publicity and public relations; Price Planning: strategies and techniques; SWOT analysis and marketing plan; International marketing; Service marketing; Social issues of marketing; Social marketing.
Basic concepts of accounting; Accounting for current assets and current liabilities; Accounting for long term assets and long-term liabilities; Accounting for owners’ equity; Partnership accounting; Accounting for VAT; Accounting for leases; Accounting changes and error analysis; Cash flow analysis; Financial statement analysis; Accounting for non-profit organizations.
Legal environment in Bangladesh including both commercial and industrial law; Law of contract; Sale of goods Act. Law of agencies; Bailment and pledge; Law of carriage of goods; Negotiable instruments Act. Law of insurance; Company law; Labor law.
Nature of organizational behavior; Individual behavior: personality, learning, and perceptions; Individual values and attitudes; Organizational stress: frustration, anxiety, and conflict; Motivation; Group behavior: basic concepts, roles, norms, and status; Group dynamics; Communication; Power, politics, and influence; Leadership; The organizational culture; Change and resistance to change; Group problem solving and decision making.
Scope, role and function of human resource management; Staffing the organization: human resource planning and forecasting, recruitment and selection; Job design and analysis; Job evaluation; Performance management; Training and development; Motivation; Disciplinary measures; Promotion and compensation; Human resource audit and research; Employee participation; Labor Relations; Work Environment.
Financial planning and control; Pro forma balance sheet model; Operating and financial breakeven analyses; Operating and financial leverage; Working capital management: concept and policy; Management of short term assets: cash, marketable securities, receivables, and inventory; Sources and management of short term financing: accruals, accounts payable, and short-term bank loans; Factoring; Choosing a bank; Long-term financing: common stocks, preferred stocks, bonds, and leasing; Organization restructuring: mergers and acquisitions; LBO; Dividend policies.
Computer and information processing; Strategic information system; Software and hardware; Telecommunication; System building methods; Transaction processing system; Office automation; DSS, ESS, AI; Computer security and disaster planning; Current issues and trends in information technology; Ethical, social and global issues in information technology; E-commerce: concepts, technologies, and tools; Current literature on e-commerce: networking basics, infrastructure architectures, security, front end/ back end integration, business models, online investing; Designing interactive web-sites; Electronic money; Creating and marketing products on internet; Use of internet for creating management information system.
Theories on entrepreneurship; Impact of environmental factors on entrepreneurship; SWOT analysis; New business start-up strategies; Business plan; Business launch; Cases on entrepreneurship.